Customer Validation

Customer validation is not a label that turns an idea into a certainty. It is work that helps distinguish a problem someone actually experiences from a problem the founder imagines. These guides examine current behavior, existing alternatives, purchasing roles, and the difference between an encouraging reaction and a completed engagement.

Start with the validation guide to frame the question, use the interview guide to investigate the workflow, and continue to the first-customers guide when the offer is ready to be discussed clearly. The sequence is a suggested reading path, not a rule that every business must follow identically. Keep evidence from each stage separate, and preserve disagreements instead of averaging distinct customers into an imaginary universal buyer.